Why So Many People Can’t Get Bookings

The main reason most people do not get booked for commercial modeling jobs is not due to their looks, talent or abilities. It is simply because most people put together photos that do not sell them well. I do not mean that the photography is necessarily bad, but that the photographs are boring, unimaginative and show the talent  simply posing for the camera. Photos that do not stand out will simply get tossed out by agents, photographers and art/creative directors.

People need to learn how to create strong eye-catching shots that grab people’s attention. Although I spend 26 pages in my book How to Become a Successful Commercial Model doing just this, and devote an entire section of my workshop discussing this topic, let me offer some great advice that will be extremely helpful to you.

Since the shots for your composite sheet don’t have words, make sure each photograph itself tells a story, and that it looks like an ad for a specific product.  Even better, create a photo that shows more than one story.  If you want to present yourself as a mom and a businesswoman, the photo might show you walking up the steps to your house wearing a business suit, carrying a briefcase, while your child runs to meet you.  Take your time and be creative in thinking of different scenarios for your shots.

Magazines are a great source of ideas.  Find the magazine that will feature the look you want. The ads can give you information on how to style the shot and what props are needed. For example, if the ad is supposed to take place in an auto garage, tools, oil cans, towels, grease guns, and auto parts would be appropriate props. Do not use logos or brand names in the shot.

The most important thing to keep in mind is to make the photos look like ads. Do not pose for the camera. Show a wide range of expression for the different photos.

Having strong pictures for your comp will give you your greatest chance for getting work.

Commercial modeling is like any business. You wouldn’t open a restaurant without knowing about the food industry. The same holds true for modeling and acting. You want to learn everything you can about the industry before you begin. If you are prepared, understand what is expected of you, and work with a good agent, or agents, then there is no telling how far you can go in this field.

About the Author: Aaron Marcus

Aaron Marcus has been a full-time actor and commercial model for over 33 years. His new book, How to Become a Successful Actor and Model is an Amazon Best Seller. Aaron has given his seminar: "Book the Job" over 700 times spanning 3 continents. He also offers online workshops. Aaron saves 5 days each month to give private on-line coaching sessions.